Since 1993

Digital Marketing Professional | Pardot Consultant

Eight years of professional experience, six of which within digital marketing and education.

Experience implementing and strategically advising clients with the following platforms: Salesforce, Pardot, Marketing Cloud, Marketo, HubSpot, SharpSpring, MailChimp, Act-On, Google Analytics, WordPress, Amazon, Twitter, LinkedIn, Facebook.

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Social Media

  • Increased social media engagement for top social influencer by +300% in three months
  • Grew following from 24K to 31K within three months

Website & SEO

  • Led strategy for website, landing pages, email, SEO, and SEM which increased sessions YoY by 31% and qualified leads by 200%
  • Initiated plan to update website resulting in 61% YoY increase in organic traffic

Marketing Automation

  • Led migration to Pardot for the largest Salesforce instance in Chicago
  • Increased web-to-lead conversions by 77%  after implementing two instances of Pardot for Tyco Retail Solutions
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Marketing Automation (Pardot) Consultant

Led migration of Marketo to Pardot for the largest Salesforce instance in Chicago area.

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Digital Marketing Lead

Independently accountable for all customer-facing digital marketing efforts and innovative projects. Manager for implementation of marketing automation technology (Pardot) and led the lead generation strategy.

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Search Engine Marketing Specialist

Optimized keyword portfolio through search query reports, negative audiences, and remarketing audiences.

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Marketing Technology Specialist (Lead)

Led marketing automation platform launch and implementation of Act-On, managed Salesforce integration, designed training, monitored campaign metrics, and crafted custom email content.

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Teach For America – 6th Grade Teacher

Selected as one of 3,000 of 17,400 applicants to teach in under-resourced communities and lead national service corps to expand opportunities for all children.