Digital Marketing Professional | Pardot Consultant

Eight years of professional experience, six of which within digital marketing and education.

Experience implementing and strategically advising clients with the following platforms: Salesforce, Pardot, Marketing Cloud, Marketo, HubSpot, SharpSpring, MailChimp, Act-On, Google Analytics, WordPress, Amazon, Twitter, LinkedIn, Facebook.

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Social Media

  • Increased social media engagement for top social influencer by +300% in three months
  • Grew following from 24K to 31K within three months

Website & SEO

  • Led strategy for website, landing pages, email, SEO, and SEM which increased sessions YoY by 31% and qualified leads by 200%
  • Initiated plan to update website resulting in 61% YoY increase in organic traffic

Marketing Automation

  • Led migration to Pardot for the largest Salesforce instance in Chicago
  • Increased web-to-lead conversions by 77%  after implementing two instances of Pardot for Tyco Retail Solutions

Marketing Automation (Pardot) Consultant

Led migration of Marketo to Pardot for the largest Salesforce instance in Chicago area.

Digital Marketing Lead

Independently accountable for all customer-facing digital marketing efforts and innovative projects. Manager for implementation of marketing automation technology (Pardot) and led the lead generation strategy.

Search Engine Marketing Specialist

Optimized keyword portfolio through search query reports, negative audiences, and remarketing audiences.

Marketing Technology Specialist (Lead)

Led marketing automation platform launch and implementation of Act-On, managed Salesforce integration, designed training, monitored campaign metrics, and crafted custom email content.

Teach For America – 6th Grade Teacher

Selected as one of 3,000 of 17,400 applicants to teach in under-resourced communities and lead national service corps to expand opportunities for all children.